Artificial intelligence (AI) is a rapidly growing field that has the potential to revolutionize many aspects of our lives. It has already been integrated into our daily routines in several ways, making many mundane tasks easier and more efficient.
Many industries, such as healthcare, finance, and retail, have already begun to use AI in their marketing efforts. One area that AI has had a particularly transformative impact on is email marketing. Regardless of the industry, AI can help email marketers get a better understanding of their audience. As such, they’ll deliver more relevant emails that are likely to be opened and clicked on.
This blog post will discuss the role of AI in email marketing and explore some ways it can help marketers improve their strategies.
What is Artificial Intelligence (AI) in email marketing, and why should you use it?
Before diving into how AI can help improve email marketing, it’s essential to understand what AI is and why so many marketers use it in their efforts. In short, AI is a broad term for technology and algorithms that can perform tasks usually requiring human intelligence.
For example, AI is used in virtual assistants like Siri or Alexa. It performs tasks like answering questions or making recommendations. Another example is online recommendations in stores. These are based on our activity history, which uses algorithms to determine what products or services we’re most likely to be interested in.
In turn, artificial intelligence in email marketing refers to any software that uses algorithms to help marketers with their email marketing campaigns. Digital marketing is quickly becoming more data-driven, and AI is a key component of this trend.
Benefits of using AI in email marketing
So why should marketers use artificial intelligence in their email marketing efforts? There are many benefits to using AI, including the following:
Save Precious Time
AI works much faster than humans. It can perform many different tasks simultaneously, allowing marketers to do more in less time. Jobs that might take hours or days to complete can often be done in minutes with the help of AI. Additionally, robots can be programmed to perform specific tasks at any time automatically.
AI platforms can also analyze large quantities of data very quickly. Plus, they provide more accurate results. Marketers can use this information to better understand their target audience. They can then make smarter decisions about which marketing strategies to pursue. Human error is a common problem in marketing, but AI can help to reduce its impact.
You can replace an entire team of marketing specialists with one AI platform, which can drastically reduce costs. Additionally, you no longer need to invest in an expensive marketing tool or pay for training programs—all of this is built into an AI platform’s software.
Another key benefit of AI in email marketing is that it allows you to scale up your campaigns much more easily than you could with a human team. Personalizing at scale is much harder for humans, so campaigns often suffer from a lack of personalization. They are segmented roughly, leading to less effective marketing messages and a drop in open rates.
Predict the future
AI can also play a role in predictive analytics. Predictive analytics allow marketers to analyze data and make informed forecasts. This information can be used to create more targeted marketing strategies that will have a greater impact on the bottom line.
Core Concepts of AI in Marketing
At its core, AI is a collection of technologies and algorithms that allows machines to perform tasks. These tasks are typically associated with human intelligence.
There are many different types of artificial intelligence technology that you can use in email marketing, including:
Machine learning is one of the most widely used AI technologies in marketing, and it has played a key role in the success of many major email campaigns. It allows artificial intelligence platforms to automatically learn from large amounts of data. The result is an AI that makes better decisions and improves performance over time.
For example, an AI platform could use machine learning algorithms to analyze customer data such as purchase history, browsing patterns, demographics, and more. It will help you understand your target audience and what they are most likely to buy. Over time, artificial intelligence can make increasingly accurate predictions about which products or services are most likely to appeal to a given customer.
Natural Language Processing
Natural language processing, or NLP, is another critical component of AI in email marketing. This involves teaching computers to understand human language and communication. They can then “talk” to customers in a more natural and human-like way. NPL helps make marketing emails more personal and engaging to have a more significant impact on recipients.
Using NLP algorithms, marketers can apply automation to their email campaigns. For example, an AI platform could analyze the text of previous marketing messages. It can then suggest particular subject lines or copy that would be more likely to resonate with recipients. Alternatively, the platform could segment email subscribers based on their interests. Automatically, it would send them marketing messages tailored to those interests.
Big data is another key component of AI in marketing. It involves collecting, storing, and analyzing massive amounts of information. This information is used to identify trends and patterns that would be hard to detect without advanced technology. Some companies send thousands of marketing emails daily. Without big data tools, it would be impossible to sift through all that information and make sense of it.
In order to be successful in email marketing, businesses need to have a good understanding of their target audience. Big data allows them to gather information about their customers to learn more about their preferences and interests.
15 Ways Artificial Intelligence is Changing the Email Marketing
Now that we understand the core concepts of AI in marketing let’s take a look at some specific ways that artificial intelligence is changing email marketing. Here are 15 of the most common examples:
Run Automated Multivariate Tests
One of the most effective ways that AI is changing email marketing is by making it easier to run automated multivariate tests. These tests allow marketers to try different variables in their email campaigns. These variables include subject lines, email body, design elements, or even calls to action. They can then analyze the performance of each variation to see which ones are most effective.
Subject lines are vital in email marketing, as they often impact whether or not someone opens your email message. AI can help marketers create and test hundreds of subject lines so that they can find the one that will have the most impact on conversions.
Draft Better Email Copy
Once your email subject is optimized, your target audience will start clicking through to open your emails. But that’s only half the battle. To truly engage your customers and drive conversions, you need to craft compelling email copy. It must speak to their interests and motivate them to take action. Generic pre-written copy won’t do the trick.
NLP is so advanced that your potential customers won’t even realize they are interacting with a computer. AI-powered email marketing platforms can even draft better copy than humans in some cases. They can tailor emails to different segments of subscribers to improve conversions.
Attention Capturing Headlines
If you run email newsletters, you already know the importance of attention-grabbing headlines. Much like email subject lines, headlines are essential for driving clicks and conversions. And while human marketers can often do a good job, AI makes it possible to create even more effective ones.
With personalized product recommendations and predictive analytics, AI can identify the most relevant headlines for each subscriber.
Build Targeted Campaigns
Email segmentation is another important aspect of your email marketing strategy. The level of personalization you can achieve largely depends on your ability to segment subscribers. Thanks to AI, it’s now possible to build highly targeted campaigns designed for each segment of subscribers.
By leveraging the power of ML, email marketers can collect data about users to understand user behavior.
Send Time Optimization
The perfect time to send an email depends on factors like the user’s location and the time zone. Additionally, optimal times also depend on your industry and business goals. Some companies prefer to send emails in the morning, while others may choose to do so later in the day.
With AI-powered analytics tools, you can analyze subscriber behavior and attribute actions to certain times of the day. This allows you to optimize your email-sending schedules to always reach customers at the perfect time.
Increased Cognitive Engagement
Your targets are more than just email addresses in your marketing database. They are real people with unique interests and personalities, meaning they respond to content in different ways. Depending on where they are in their customer journeys, your subscribers may respond better to certain types of content creation efforts.
AI can help you engage with each individual customer using cognitive engagement strategies. For example, you may send aspirational content to newer prospects and educational content to long-time customers.
Customer behavior is constantly evolving. You need to be able to track and analyze this behavior to optimize your marketing strategies. Thanks to AI, you can now get valuable insights into user activity to improve engagement and conversions.
You can also predict future behavior patterns thanks to machine learning capabilities. Use deep learning algorithms to analyze past interactions so you can create a more personalized experience in the future.
Auto-Detect Fundamental Information
Another key benefit of AI is the ability to auto-detect and extract essential information from raw data. For example, many email platforms use AI to automatically detect the sender, recipient, date and time, email addresses, and other key information from an email.
On an individual level, AI can also help you learn more about your subscribers and target them with more relevant messaging. Did they use mobile apps, check out your website, or interact with past newsletters? AI can provide actionable insights to help you build a more personalized email strategy.
Avoids Trial and Error
Sending generic emails to your email lists just hoping they will convert is now considered a waste of time and resources. This hit-or-miss approach can be incredibly costly and result in low ROI.
Use data-driven insights to improve your email marketing results and increase ROI. With AI, you no longer need to make assumptions or rely on trial and error to optimize your campaigns. Instead, you can use data and machine learning algorithms to analyze campaign performance. You can immediately adjust as needed.
Automate Process Improvement
Marketing AI tools can also help you automate many repetitive tasks in email marketing. Anything from subject line optimization to calculating email deliverability rate can be automated. That saves you valuable time to focus on more strategic activities.
Even creating custom audiences and crafting messages can be automated using AI solutions. A marketing automation platform with built-in AI will simplify the development process so that you can get the most out of your campaigns and maximize results.
Create Smart Newsletters
A smart newsletter uses AI to create more engaging and personalized experiences for users. Not all the email addresses on your list will be similar, and your subscribers have different reading habits. By using AI to create smart newsletters, you can keep your audience engaged every step of the way.
In short, AI-enabled tools can help you create more engaging email content. It also helps segment your lists based on preferences and optimize for mobile devices. The result is a newsletter that gets subscribers to open your emails and convert on your offers. Note that it doesn’t need to write your entire content for you. You may also use it as a supplement to a human copywriter.
Personalization Of Promotions
Similarly, use AI-powered software to personalize your promotions. It will increase the impact of each email campaign. As mentioned above, AI can help you learn more about your subscribers and target them with highly personalized emails.
For example, suppose a subscriber recently visited your website or downloaded your ebook. In that case, AI can detect this information and use it to create highly personalized promotions. This can include special discounts and new product announcements. The result is more relevant messaging that captures your subscriber’s attention and drives conversions.
Retargeting is one of the most effective ways to boost your conversion rate and engagement for email campaigns. Of course, you’ll need data from past interactions for this email marketing strategy to be successful.
AI-powered technology can help you gather this data and use it to create more precise retargeting campaigns. It will analyze data in a way you could never manually, and it can use this information to improve your performance.
Ensure that your future campaigns are more targeted and relevant, thanks to smart email segmentation powered by AI. Much like personalization, email segmentation can help you improve your email marketing results. AI will browse through your email databases to find out which subscribers are most likely to purchase or engage with your brand.
The optimization process can also help you gather more data to refine your approach over time. If a segment isn’t performing well or if it could be improved in some way, a good AI tool will make these recommendations and help you take action.
Predictive Data Analytics
Finally, AI can help you improve your email marketing by reviewing your past performance. With this information, it can make predictions about the future. With deep insight into your campaign performance, you can make data-driven decisions to optimize your campaigns.
Predictive analytics goes beyond simple tracking and reporting. It uses advanced machine learning algorithms to analyze large amounts of data and identify patterns that could impact the future. In email marketing, this means using AI to predict which subscribers are more likely to convert, which trends will affect your performance, and how you can optimize your strategies for future success.
Future Of Email Marketing
The future of email marketing is bright, thanks to the many benefits of AI. As the use of AI in email marketing continues to grow, it will become easier than ever to create targeted, engaging campaigns that drive results. We’re already seeing great strides in natural language generation with AI-powered tools like OpenAI’s GPT-3.
Writing content indistinguishable from a human will help keep your email spam score low and your open rates high. It’s not hard to imagine a future where AI does most of the work digital marketers have traditionally done manually. It would make email marketing more effective than ever. With the possibility of sending frequent emails that convert, we can expect to see even more innovation in this field going forward.
Email accounts that are automated using AI can help you get the most out of your email marketing efforts. Whether you’re new to email marketing or a seasoned professional, AI can help improve your results in many ways. Use it alongside traditional best practices like segmenting, personalizing, and targeting to create highly effective email campaigns that drive results.
It will be exciting to see where email marketing goes in the years to come. As AI improves and becomes more widely adopted, we can expect even better performance from our email campaigns. With the right tools and strategies, you can be ahead of the curve and achieve success in this rapidly evolving field.