Artificial Intelligence (AI) and Email Marketing
Artificial Intelligence (AI) has been responsible for major advancements in many industries, boosting speed and accuracy. One of the fields positively affected by AI is email marketing.
When deployed in email marketing, Artificial Intelligence increases engagement and reception by readers. This is achieved with optimized send times, great subject lines, and personalized body text and newsletters. AI can even help with keeping your mailing list and contact info updated.
In this article, we’ll look at the ways you can leverage AI to improve the efficiency and effectiveness of your email marketing campaign.
What is Email Marketing?
Email marketing is the use of email to market your product or service to your target audience – those who subscribed to your mailing list. The content of the email could be:
- Informative: To notify your customers of anything new they should know about.
- Promotional: To promote your products and/or services.
- Retention-seeking: To ensure loyalty from customers who have already done business with your brand.
AI and Email Marketing
Artificial Intelligence systems have many complex features with which they carry out email marketing tasks. They can analyze large data sets, extract your customer data from them, and come up with insights about customer behavior. Their algorithms then make predictions and recommendations using the insights collected from the data with which they create personalized email marketing campaigns.
For AI systems that have been thoroughly built, these predictions get even more accurate as they interact with the customer data and make decisions from them. With the help of these AI tools, email marketing can now be carried out with both the efficiency of a machine and the personalized touch of a human email marketer.
Below are some of the most exciting email marketing services being fulfilled by Artificial Intelligence.
Create Smart Newsletters
With the many newsletters that customers are subscribed to, AI has become a necessity if your goal is to maintain customer engagement. Artificial Intelligence systems analyze the behavioral trends of your customers and create smart, personalized email newsletters including just the right promotions using the insight received from the analysis. This helps ensure your content does not lose its relevance to customers over time.
AI-Powered Subject Lines
Almost everyone can relate to skipping over emails because their subject lines were similar to spam subject lines they’ve seen before. Artificial Intelligence systems reduce the risk of your marketing copy not being read because of their subject lines. By learning your brand voice and customer tendencies, they can come up with subject lines that attract high click-through rates.
Artificial Intelligence systems go beyond sending automated marketing emails. They work hard to learn about every one of your subscribers. By analyzing them separately, these systems can categorize customers for easy classification based on their interests, preferences, and tendencies. AI systems create patterns with this data which they then utilize to make decisions about what to include in emails to each recipient every time the need arises.
Send Personalized Emails to Each Prospect
With their deep-learning technology, Artificial Intelligence systems can send personalized emails to every member of your mailing list. They can make recommendations to individuals, send out much-needed information, or make special offers that can drive conversion and boost customer engagement and loyalty.
Optimize Send Times using AI
Readers have certain times of the day in which they are more likely to read marketing messages. AI systems perform Sent Time Optimization by analyzing the response of every one of your subscribers to learn what time they are more receptive to receiving your communication.
When they determine what time is best for each subscriber, AI systems can automatically schedule and send marketing copies to recipients at that time on subsequent occasions. These tools are also able to use this data to determine time intervals between emails to avoid sending too many or too few emails to subscribers.
Clean Up Email Lists Using AI
Artificial Intelligence systems are good record keepers for your mailing list. They perform all the heavy lifting of removing inactive subscribers and ensure the information of your active subscribers is up to date. This includes updating their contact details, job titles, and other relevant information which ensures that marketing copies sent to them are always accurate. This feature guarantees that your readers will feel seen and important, which in turn improves customer satisfaction.
Autonomous Personalized Email Creation
Unlike other automated systems, AI is largely autonomous in that it has the ability to make decisions by themselves based on the data they have without the need for human input. In the same way, because they are autonomous, they are able to use the customer data available to them to create emails that are personalized to each customer.
In addition to the tasks discussed above, there are many email marketing projects that can be performed by AI systems.. As modifications are made to AI systems, the number of duties that can be performed are bound to increase.
Artificial Intelligence is a much-needed addition to email marketing. They not only perform the duties of a machine but do so with a human touch (but with less human error). This not only improves the quality of your marketing copy; it’s also more efficient. By leaving the job of email marketing to AI systems, you can watch your customer engagement, click-through and conversion rates, customer retention, and customer loyalty increase. You can also watch your costs decrease, so you have the remaining time to focus your energy on the rest of your business.