Real-world applications of artificial intelligence in web design.


Introduction – artificial intelligence in web design.

In this digital day and age, web development is progressing unprecedentedly. We all want feature-packed, scalable, and secure web design because of the growing desire for customized content and enhanced experience. In simple words, the end-user now prefers highly personalized UX and smart web designs. For that matter, tech industry players and large enterprises are leveraging artificial intelligence in web design of their applications.

According to a Forbes report, 84 percent of the responding business owners believe that AI has the capability to obtain or sustain a competitive advantage. Moreover, the Standard Firms states that 80 percent of business owners and tech leaders say that AI improves productivity and user experience.

In simple words, AI has the potential to change the landscape of web design and businesses forever. Here are the real-world applications of AI in web design that big tech giants like AmazonGoogle, and other tech leaders use to provide smart and data-driven web applications.

Application of AI and Web Design.


Machine learning, AI, and automation go hand in hand in web design and development. Whenever we talk about automation in web design or development, it simply means we’re referring to applied AI. It’s not only limited to the automation of simple, repeating, and recurring tasks but the complex ones as well. AI technologies like OpenAI GPT3 are not only affecting web design. They are also leading the way to solve complex computer programming problems.

The automation method backed by AI is growling in the realm of mobile and web design. Now the web designers are using machine learning algorithms that automatically process URLs, text, and images to shape new unique websites. Such end users’ behavior-based automated personalization techniques are shifting web design towards OOD (Object-Oriented Design) and away from handcrafting each page and object.

AI Improving the Elements of Design

AI is not something that’s going to serve us in the future because it’s already here. It has a significant effect on our business’ website and how we can improve it. It provides all new faces to our web design and end-user experience by improving the elements of design. It allows us to streamline and sync our business with user behaviors, increasing usability, and ever-changing trends. Using AI techniques, we can automatically improve the personalization of our web design according to the instantly changing needs. Here are some of the most important elements that AI is improving dramatically.

How can AI help with images

Our website images are essential to grab the attention of our users. AI allows us to provide the users with data-driven personalized images based on the user’s interests on-the-go. Not only does it improve the overall performance, but it also improves the end-user experience. AI and machine learning algorithms allow us to automatically categorize our images along with their names. It detects the patterns and behaviors of our customers and structures the image database. It takes websites to a whole new level when it comes to customization on the basis of the customers’ preferences.

Also Read: AI based illustrator draws pictures to go with text captions.

Personalized Landing Pages and Design

Using AI techniques, we can provide our users with a personalized landing page of the website according to their personal preferences. We can tailor the landing page of our website that changes itself for each user based on their previous interactions. In simple words, it gives us the power to understand and recognize the needs of our users and show them exactly what they need. Then we can classify our customers into several categories to provide bespoke services.

Source: YouTube

Search Based on Algorithms

Customers always want a web experience that requires the least effort. AI allows us to provide the customers with a voice search that fetches information in an easier and faster way. The most common examples of voice search are Cortana, Google Assistant, Alexa, and Siri. All of these voice search mechanisms are based on deep learning and machine algorithms. We can use it as an online shopping assistant for our web users. Bear in mind that voice search, especially in eCommerce, is growing rapidly, and it’s just a matter of time before it becomes integral to the process.

Also Read: Artificial Intelligence and Urban Design.

Better Experience

We can use AI-based chatbots to enhance the experience and interaction of our users and streamline collaboration. It eliminates all the possible barriers that we have to face in communication and networking. Artificial Intelligence can also understand the mood and emotions of the customers to offer improvised responses. According to the Business Insider Report, the chatbot market will reach 9.4 billion US dollars by 2024.
As discussed earlier, we can also use AI and algorithms to modify the pages of our website on-the-fly and provide the users with the results that they actually need and search. We can also seamlessly achieve the following functionalities:

  • Alter the prices of our products and services.
  • Display a more personalized and targeted advertisement.
  • Serve the best content such as video, images, animations, text, and music all around.

Efficient Marketing 

We can use big data analysis and machine learning for effective and efficient marketing based or user behavior. Using these techniques, we can open doors to countless opportunities. It allows our business to perform impactful branding by evaluating various parameters such as quality, prices, and needs and preferences.

Also Read: Artificial Intelligence and Architecture.

How can we improve this as a group?

There are many services and tools available which we can use to make web design smarter. Regardless of our business size, we can incorporate AI to make our customers feel more and more each day. Not only will it benefit our businesses, but it will also add new features and functionalities that will make AI even smarter.

Conclusion – artificial intelligence in web design.

AI technology, especially in web design, will only continue to progress and evolve. That’s the reason we need to open our doors to it. We don’t necessarily need to redesign everything from scratch. In fact, we can start by testing AI techniques on images, colors, and fonts that can improve our web design.


OpenAI API. Accessed 4 June 2023.

Porter, Ex. “An Introduction to AI Chatbots.” Drift, 27 Aug. 2019, Accessed 4 June 2023.

Simplilearn. “What Is Big Data Analytics and Why It Is Important?” Simplilearn, 21 Apr. 2020, Accessed 4 June 2023.

“What Is Object-Oriented Design (OOD)? – Definition from Techopedia.” Techopedia, 22 Dec. 2013, Accessed 4 June 2023.

Wix. “Wix.Com Introducing Wix ADI.” YouTube, Video, 7 June 2016, Accessed 4 June 2023. Accessed 4 June 2023.